3XD Website Design & Broker Portal

This project was taken on for a freelance client as a full website and broker portal redesign to refresh the outdated site, create a modern looking website and improve usability within the broker portal area.

Project Type:

Website Design

UX/UI

User-Centric Design

Objective:

Re-design of the clients current website, taking into account visual elements from the group company, and creating a user-focussed experience on both the customer facing website, and the broker portal.

Front End Website & Back End Broker Portal

Another purpose of the redesign was to create visual consistency between the group website (Brown & Brown) and company (3XD).

The development of the website was handled in-house, and my role was to provide design prototypes in adobe XD for both the front end website and backend broker portal, showcasing nuances within the designs such as interactive elements and ensuring the customers journey is smooth.

The Website Design

The website design itself was created using existing branding elements from both the company and the group, utilising the existing site structure and backend processes.

This part of the project can be seen in the images below.

The Broker Portal

The broker portal element of this project required understanding the current system and its limitations, with a view to alleviate friction points and create a more user-centric environment for the brokers that use the portal.

You can see some of the designs below, with any potentially private data omitted for display purposes.

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