Logo Design for an online pet product retailer 'Deoji'

Working with the client in order to bring their vision to life, in a modern-retro styling approach, filled with character.

This logo design was created using letterforms from the name of the company to form the shape of a dachshund.

Project Type:

Logo Design
Branding
Visual Identity

Objective:

Creation of a unique logo mark for a new pet product e-commerce store featuring bold lettering in the form of a dachshund.

Creation of a 'modern vintage' logo mark for the companies visual identity

The process of the followed our usual branding and website creation process, from research and ideation – all the way through to defining the visual identity and final logo mark

The Logo

The logo mark itself was using the side profile of the clients beloved dachshund and a variation of the original colours provided in our discovery call.

During the conceptualisation phase, we assisted with the creation of some early stage supporting illustration styles to really bring the brand to life, with a view to refine them after the initial logo design project. 

You can see some of the pages from the initial concept presentation below

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