Modern website design for a software development company.

Website Design for EXEM, a start up software development company from Leicester, UK.

Project Type:

Website Design


Create a website design for Exem to dbuild, based around the brand guidelines that we set out when first creating the visual identity for the company. Add a human touch, and showcase the companies USPs and knowledge.

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Exem: Execute. Empower.
"To deliver quality software, to push technological boundaries and to empower your business."

Following on from the Branding and Guidelines, we put together a set of responsive website page designs for the start up company. The Deliverables for this project were static website page designs in Adobe XD, so that the client could develop and implement the build themselves. 

Since the design of this website, we have pivoted the brand positioning following on from persona research, and 2.0 website designs have been created, however not yet implemented. See the details of the latest website design elements below.

The designs were created following research of the tech and software sector, paired with the companies own unique values and ethics. We wanted the company to appear friendly & approachable, yet knowledgable and experts in their field. 

The website also had to be kept simple and easy to navigate. Due to the complex nature of the services offered by the company, we split their services into digestible categories in order for users to understand and find exactly what they were looking for. 

Our experience working on this website was very collaborative with Exem, with us leaning on them to help us to fully understand their service offerings and who their ideal customers were, allowing us to fully utilise our design expertise in order to translate their ideas into stunning visuals that best communicate who they are and what they do in a user-centric, approachable complete website design. 

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